Smithsonian Commons Prototype - Experience Brief
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Story #3: Millennial (High School Sophomore Senior)

This story shows how the Smithsonian Commons
helps our content flow through the Internet,
where it can be used and re-used on the sites that people visit every day.

“My mom says I spend too much time on Facebook and my phone,
but my friends constantly post things and I’d be lost if I didn’t check in every couple of hours!
I’m kind of into science, and I’m known as the finder of the best links;
the weirder, the crazier – the better!
I’m getting quite a reputation as the source for all things cool and now.”

Top: YouTube sketch/cartoon of the storyboard, in progress.
Bottom: a draft of the storyboard doc, via scribd, in progress (click on Full Screen to view)

Transcript of video (.txt file)

Above: 1-29-2010 rough draft of flash video using low resolution assets.
(This draft is to work through positioning and timing issues...)
Right-click and choose "play" to play / "stop to stop.

Persona Behavior

  • Likes cool stories / cool people
  • Interested in sharing (social functions)

Key Themes

  • Vast – huge amounts of interesting, sometimes quirky content is online
  • Findable – content is findable on 3rd party sites
  • Shareable – content is able to flow to 3rd party sites, iPhone
  • Free – high-quality content is easy to re-use

Possible Topics to Use in this Scenario

  • Current event
  • Pop culture
  • Life on Mars

Experience Flow (needs updating [M.E. 1-3-09])

This is what the prototype will simulate/demonstrate

  1. Millennial performs a “social search” on twitter to see what others are saying related to [x]. Millennial sees a tweet from a friend about [x]. (It's a link to a cool picture of something at/from the Smithsonian.
  2. He’s intrigued by a particular tweet and clicks the link.
  3. It turns out it’s to a popular blog that he frequents often. A wacky photo or video in the blog post catches his attention; Smithsonian is cited. [note: he does not go to the Commons; he gets what he needs off this blog]
  4. He leaves a comment on the blog post and tweets the link. Because his twitter account and Facebook account are connected, his tweet automatically updates his Facebook status too. Others can see his Facebook post in the real-time news feed -- "Look at this guy, can you believe what he’s saying?!"
  5. Throughout the day, he checks his smartphone to see the latest tweets and comments left by his friends. Over 28 friends “like” his post on Facebook! Some of his friends have re-tweeted or re-posted his link.
  6. One of his friends just joined the Smithsonian Commons Facebook Group posted a video to his Facebook wall. Sweet, he just found another source for weird and cool things! He joins too. He clicks a link to the Smithsonian Commons.
  7. The more people share this photo or video, the more it raises in popularity. He sees that it’s become a highlighted piece on the Commons Home Page.

Outcomes/Benefits for the Smithsonian

  • Our brand and content has more value, relevance, and findability
  • Our museums see increased traffic to resources
  • Our visitors discover something new; open horizons
  • We are reaching, engaging and informing an audience of learners, tomorrow’s leaders, who currently don’t understand Smithsonian
  • We are updating Smithsonian’s learning model for those who are creating new learning models: Millennials

Smithsonian Commons Prototype - Experience Brief
<< Story # 2: Teacher/Family | Table of Contents | Story # 4: Enthusiast/Citizen Scientist >>