Smithsonian Web and New Media Strategy

Table of Contents

Executive Summary / Moving Forward

I. The Strategy in Context

II. Strategy Themes

• Update the Smithsonian Digital Experience:
• Update the Smithsonian Learning Model:
• Balance Autonomy and Control within the Smithsonian :

III. Goals

1. Mission
2. Brand
3. Learning
4. Audience
5. Interpretation
6. Technology
7. Business Model
8. Governance

IV. The Smithsonian Commons: A Place to Begin

Appendix