Ignite Smithsonian, April 11th, 2011

Thank you for a great event everyone!!! And a special thanks to all our speakers, everyone who came, and our hosts the National Museum of the American Indian.

Above: Koven Smith, Kate Theimer, Fiona Rigby. See more in the Ignite Smithsonian Flickr group

View the Streaming Video (Part 1 of 2)

Video streaming by Ustream
Video part 1 of 2, 120 minutes:
Video part 2 of 2, 26 minutes:

Do a transcription?

If you would like to transcribe an #igniteSmithsonian talk for "futureness" (findability, reference & citation) please give me a shout.


Ignite Smithsonian Flickr group
If you took photos, please add them to the Flickr group, or upload and tag them with "igniteSmithsonian" on the photo sharing site of your choice!
We especially need photos of Clay Johnson, Philip Auerswald, Brett Bobley, and Margriet Schavemaker!

Press/Blog Perspectives

The Program
Here's the lineup: Stimler, FIlbert/Stierch, Frankle, David Hart, Theimer, Auerswald, Smith, Iannacone, Schavemaker, Kalfatovic, Midgley, Novak, Rigby, Tim Hart, Sherrin, Bobbley, Visser, Camilla, Johnson, Fox
Many thanks to our program committee (Sarah Banks @sbanks20, Darren Milligan @DarrenMilligan, and Jennifer Rossi @jennygolightly), and all the superawesome people who stuck their necks out to propose a talk.


Michael Edson, Smithsonian Institution

1. Neal Stimler: Renewing American Democracy Through Museums & Digital Culture
Neal is the Associate Coordinator of Images in The Image Library at The Metropolitan Museum of Art.

2. Katie Filbert and Sarah Stierch: Be GLAMorous: Join WikiProject GLAM/SI
Katie and Sarah are long-time Wikipedians.

3. Elissa Frankle: Citizen History: Making History with the Masses
Elissa is an education consultant at the United States Holocaust Memorial Museum.

Interlude 1:

4. David Hart: The Cleveland Dilemma, Or How To Stop Making Things People Don’t Want
David works in the Digital Media Department at MoMA, producing content for exhibitions and programs.

5. Kate Theimer: How I Got Over My Hatred of "Archive" as a Verb, and Other Stories of Words and Evolutions
Kate is the author of “Web 2.0 Tools and Strategies for Archives and Local History Collections” and the ArchivesNext blog. Former National Archives and Smithsonian Institution employee.

6. Philip Auerswald: Creating a Place for the Future
Philip is an entrepreneurship enthusiast and aspiring innovation insurgent. Associate Professor, School of Public Policy, George Mason University; Associate, Belfer Center for Science and International Affairs, Harvard University; Co-Founder and Co-Editor, Innovations journal (MIT Press)

Interlude 2:

7. Koven Smith: What's the Point of a Museum Website?
Koven is a composer, drummer, and Director of Technology at the Denver Art Museum.

8. Carmen Iannacone: Hello, I'm a knowledge worker
Carmen is the Chief Technology Officer at the Smithsonian Institution.

9. Margriet Schavemaker: The Museum as InnovatAR
Margriet is an art historian, philosopher and media specialist. She's the Head of Collections and Research at the Stedelijk Museum, Amsterdam.

Interlude 3:

10. Martin Kalfatovic: ebooks for everybody
Martin is a featherless bipedal librarian attempting to avoid extinction. Habitat: Smithsonian Institution Libraries.

11. Steve Midgley: Learning Registry: free to be you and me
Steve is the Deputy Director for Education Technology at the US Dept of Education, Education Director, FCC., Principal Mixrun. Program officer, Stupski Foundation. VP Engineering LoopNet. Grad school drop out.

12. Kevin Novak: The New White Space
Kevin is the Vice President of Integrated Web Strategy and Technology for the American Institute of Architects, Co-chair of the W3C Electronic Government workgroup, Chair of the National Research Council/National Academies Panel on Communicating and Disseminating Engineering and Scientific Data for the National Science Foundation, former chair of the Internet in Developing Countries Task Force under the .MOBI Foundation, former Director of Web Services at the Library of Congress.

Interlude 4:

13. Fiona Rigby: Making New Zealand Content Easier to Find, Share, Use
Fiona is the Content Manager at DigitalNZ.

14. Tim Hart: Cultural Data Sculpting
Tim is the Director of Information, Multimedia and Technology at Museum Victoria, Australia.

15. Simon Sherrin: Giving everyone a bite of the Apple
Simon is the Technical Manager for the Victorian Cultural Network, Australia.

Interlude 5:

16. Brett Bobley: Digging into Data Challenge
Brett is Chief Information Officer for the U.S. National Endowment for the Humanities (NEH) and is also the Director of the agency’s Office of Digital Humanities (ODH).

17. Jasper Visser: A look at the wondrous world of automatic vending machines through the eyes of a museum professional
Jasper is the project manager for new technology and media projects at the Museum of National History of the Netherlands.

18. Camilla SDO: Camilla - The Who & Why!
Camilla is the mission mascot for the NASA Solar Dynamics Array.

Interlude 6:

19. Clay Johnson
Clay is a polycareerist: Founder of Blue State Digital, former Director of Sunlight Labs, government transparency and open data activist, Founder of Big Window Labs, Director of Engagement for ExpertLabs, and current author at

20. Vanessa Fox
Vanessa is a Google alumni, author of Marketing in the Age of Google, Entrepreneur In Residence for Ignition Partners, founder of Nine By Blue.

About Ignite Smithsonian

Video: general info/promo for the Ignite Smithsonian event

The Concept

  • A series of Ignite talks. Each speaker speaks for 5 minutes. The speaker uses 20 slides which advance automatically every 15 seconds. Talks are lively, entertaining, provocative. There's a performance art aspect to Ignite events, and it's an easy/fun way to share a lot of ideas in a short period of time. Learn more about Ignite talks on the official Ignite website.
  • Museums and the Web is in Philadelphia the week before and a number of speakers will be in Washington the week of the 11th, so let's take advantage of that and share their smarts for all the local D.C. people who can't afford to get up to Philly.
  • Hear from some non-museum people and some museum people who did not speak at Museums and the Web, to a) take advantage of smart people who will be around and also introduce some outside ideas in the mix
  • A couple of enthusiastic people may be asked to present via pre-recorded video because their travel budgets can't get them to DC.
  • We'll try to record/webcast the event if funding is available
  • Inject a big can of whoop-ass ideas into ole' SI
  • Have fun, meet new people

Give a talk!

  • Have something you're passionate about and want to share with other web and new media, museum, library, archive, scientific research, humanities, and gov 2.0 colleagues? Give a talk!!!
  • Use this form to let us know who you are and what you'd like to talk about
  • Deadline to apply is was noon, March 25th, 2011, Eastern US time
  • If the federal government is closed on the day of the event (April 11), the event will be cancelled :(
  • -- New -- Tips for a Great Ignite Presentation (courtesy of Ignite Vancouver)
  • Coming soon: PowerPoint Template for Ignite Smithsonian (slides advance automatically, etc)

Can't make it to D.C? Here's how you can participate

1. Enter the Twitter Composition Challenge -- #MockNewMedia

mockNewMedia1.jpg hah!
Help us laugh at our own self-important ramblings about Web and New Media strategy. Pretend that you're a puffed up New Media expert delivering your wisdom about the future of museums, libraries, and archives to your grateful followers. Write and tweet a single satirical message incorporating the words as many of these buzzwords as you can:
  • engagement
  • access
  • outreach
  • monetize
  • freemium
  • corpus
  • agile
  • -- and the tag #mockNewMedia
That's 64 characters if you use them all, leaving a whole 76 characters (including spaces) for you to work with if you use them all. We'll celebrate the the entries and award prizes [prizes, apparently, are a big legal hassle] at the Ignite Smithsonian event on April 11th, 2011. A tip o' the hat to our judges, @mia_out, @erodley, and @chrisfreeland!

...And here is the judges' verdict - - Congratulations to all!!!
Thank you to our judges, @mia_out, @erodley, and @chrisfreeland!
  1. - - Most Plausible - - An agile audience corpus demands engaging segments with a freemium and then converting outreach to a monetized access point. #mockNewMedia, April 7, by ladoppiavita (Kelly Richmond) Link
  2. - - Honorable mention - - Should monetize #mockNewMedia contest. Possibility for $ w/outreach+engagement of web corpus. A freemium would give access + still be agile. April 7, by timrhueii (Timothy Rhue II) Link
  3. - - Honorable mention - - content syndication,tagging, sharing, social bookmarking, and sustained/repeated user engagement across platforms #mocknewmedia, 31 March, by @CohereLLC, Angel Kwiatkowski Link
  4. - - Most press-ready - - Agile Corpus releases freemium app, promising to monetize staff access to museum engagement #mockNewMedia, March 30, by CharlesOuthier (Charles Outhier) Link
  5. - - Most poetic - - Access and outreach / Oh, agile new media / The rules of engagement change #mocknewmedia (xtra points for #haiku or limricks?), March 30, by UDCMRK (Martin Kalfatovic), Link
  6. - - Honorable mention - - Gameify the user generated crowdsourced transcription corpus folksonmy and the API can *monetize mashups for the long tail #mockNewMedia, March 30, by tjowens (tjowens) Link
  7. - - Honorable mention - - Museums 2.0: educate outreach apps, monetize freemium challenges, access user social media engagement, innovate agile corpus #mockNewMedia, March 30, by blefurgy (bill lefurgy) Link
  8. - - Most ambitious - - N agile corpus enables/Valu thru freemium cables/But 2 monetize outreach/New Media must teach/Mere access/Isnot tru engagement #mockNewMedia, March 30, by UDCMRK (Martin Kalfatovic) Link
  9. - - Overall Best - - Outreach-ify access to your freemium driven agile developed crowdsourced corpus and it's trivial to monetize engagement #mockNewMedia, March 30, by tjowens (tjowens) Link

2. Send us a Video Postcard!

If you can't be in DC to give a talk but you have something you'd like to say to the Ignite Smithsonian audience (encouragement & support, advice, a good joke, a dire warning, unicorns & rainbows), make us a video postcard -- we'll play it during the transitions between presenters.

3. Watch the Webcast

Livestream at

4. Follow and discuss via Twitter

Use the #igniteSmithsonian hashtag

Want to speak or help?

Give me a shout directly or use the #igniteSmithsonian Twitter hashtag


Here's the Twitter stream for the #igniteSmithsonian hashtag, just because I can.